Coca-Cola
Coca-Cola

Design System

Summary

Summary

Coca-Cola’s bottling IT group, CONA (Coke One North America), was in the middle of a major digital transformation, and their emails needed a serious upgrade. I stepped in to design a new email design system that could support 13 bottling partners, making it easier to communicate while keeping everything modern, flexible, and on-brand.

Coca-Cola’s bottling IT group, CONA (Coke One North America), was in the middle of a major digital transformation, and their emails needed a serious upgrade. I stepped in to design a new email design system that could support 13 bottling partners, making it easier to communicate while keeping everything modern, flexible, and on-brand.

Role

Role

Role

Experience Designer

Experience Designer

Experience Designer

Deliverables

Deliverables

Deliverables

Email Design System and Templates

Email Design System and Templates

Email Design System and Templates

I joined Coca-Cola to reimagine their B2B email communications, moving them from Adobe Marketo to Salesforce Marketing Cloud for their myCoke platform. Their existing emails? Outdated, cluttered, and all over the place. They needed something fresh, clean, and easy to manage. I dove in, evaluating their entire email ecosystem and collaborating with bottling partners to create a structured yet flexible design system that could scale effortlessly.

Cona Design Board
Cona Design Board
Cona Design Board
Cona Design Board

The result was a brand-new email design system with 32 modular components and 17 customizable templates, giving Coca-Cola and its bottlers the ability to personalize communications while staying true to the brand. This wasn’t just about making emails look better; it was about creating a system that worked for everyone, from marketers to developers to local bottlers who needed customization without complexity.

Then, right in the middle of design, myCoke went through a full rebrand. Thanks to the strong, adaptable foundation we built, the new design system didn’t just survive the rebrand, it made it shine. On top of that, I helped Coca-Cola shape their Center of Excellence, defining key roles, conducting interviews, and onboarding new team members to set them up for long-term success.

myCoke Rebranded Email
myCoke Rebranded Email
myCoke Rebranded Email
myCoke Rebranded Email

Steve Basmajian

Steve Basmajian

Steve Basmajian