CX Optimization
Beyond data, I worked closely with Boeing to refine site content, navigation, and checkout flows, ensuring that customers could move through the purchase process with greater ease and confidence. By translating insights into actionable CX strategies, our team provided creative recommendations that made Boeing’s ecommerce sites more intuitive, clear, and conversion-friendly.
To strengthen Boeing’s digital marketing effectiveness, I also led efforts to refine their UTM strategy, improving how campaigns were tracked and measured. This gave Boeing deeper visibility into which channels drove engagement and sales, enabling more data-driven decision-making and a smarter, customer-focused approach to ecommerce growth.
