Northwell Health
Northwell Health

Vision & Product Design

Summary

Northwell Health knew their call center operations needed transformation, but they lacked a clear vision for the future. I helped them define that vision, crafting AccessNet, a centralized platform designed to streamline operations, personalize patient experiences, and improve efficiency.

Role

Role

Experience Design and Strategy

Experience Design and Strategy

Deliverables

Deliverables

Experience Design & Strategy

Experience Design & Strategy

To sell the vision, I created the story that brought the future of AccessNet to life. This wasn’t just slides and data. It was a strategic, immersive pitch that secured buy-in and funding from leadership, paving the way for real change.

With approval in hand, I led the product and experience design for AccessNet, translating the vision into reality on Salesforce Service Cloud. This meant creating a seamless, patient-first experience that empowered call center agents to deliver faster, more personalized service while integrating Northwell’s many systems into a single, intuitive platform.

Patient Record

From high-level strategy to hands-on design execution, I helped turn an idea into an enterprise solution, redefining how Northwell’s call center operates and setting the foundation for a smarter, more patient-centric experience with a 17% productivity lift and 500% more chats.

AccessNet Components

Steve Basmajian

Steve Basmajian

Steve Basmajian