Email Strategy
Summary
Bath & Body Works wanted to optimize their email lifecycle and drive stronger engagement and sales, but they needed a clearer picture of what was working and what wasn’t. I joined to bring a data-driven design approach to their email strategy, ensuring that every send delivered real business value and kept customers engaged.
Beyond just creative insights, I helped map out email campaigns and lifecycle journeys, ensuring that each touchpoint was designed to drive engagement and conversions. Whether it was a welcome series, promotional campaign, or re-engagement flow, I worked closely with strategy and creative teams to align design with customer behavior and business goals.
The result was a more strategic and visually compelling approach to Bath & Body Works’ email marketing. By blending design expertise with data-driven insights, I helped create a framework that maximized engagement, improved retention, and ultimately, drove more sales.
