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Six Flags
Six Flags

OOH Media

Summary

Summary

There’s no place like Six Flags when it comes to loud, wild, and unforgettable experiences and that’s exactly what made it a dream for a designer. As the largest regional theme park company in the world, Six Flags wasn’t just about roller coasters and funnel cakes. It was also a playground for big brands like Kraft, Samsung, Microsoft, and Discover to connect with millions of guests through creative, endemic content.

There’s no place like Six Flags when it comes to loud, wild, and unforgettable experiences and that’s exactly what made it a dream for a designer. As the largest regional theme park company in the world, Six Flags wasn’t just about roller coasters and funnel cakes. It was also a playground for big brands like Kraft, Samsung, Microsoft, and Discover to connect with millions of guests through creative, endemic content.

Role

Role

Role

Design Lead

Design Lead

Design Lead

Deliverables

Deliverables

Deliverables

Digital, Print, & Motion

Digital, Print, & Motion

Digital, Print, & Motion

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Leading a multidisciplinary creative team, I helped bring those partnerships to life across print, digital, and experiential channels. We worked on everything from coaster wraps and massive event banners to interactive kiosks, mobile apps, and digital content displayed on the in-park network. Whether it was building microsites for a Samsung campaign or creating wacky, larger-than-life signage that turned heads, the goal was always the same. Make it fun and unforgettable.

Kraft Roller Coaster
Kraft Roller Coaster
Kraft Roller Coaster
Kraft Roller Coaster

Six Flags was a place where wild ideas thrived. We weren’t just designing static banners, we were creating experiences that made guests stop in their tracks. From coaster-themed campaigns to interactive touchpoints throughout the park, we learned that the bolder the concept, the bigger the impact.

Warheads Kiosk
Warheads Kiosk
Warheads Kiosk
Warheads Kiosk

As events and campaigns became more digital, so did our work. We brought the same energy from the parks to microsites, mobile apps, and digital channels. We created omnichannel experiences that felt just as immersive as being on a ride. Whether guests were booking tickets, discovering events, or interacting with branded content, the experience was seamless, exciting, and on-brand.

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Steve Basmajian

Steve Basmajian

Steve Basmajian